Jobber D. - Principles and Practice of Marketing

Principles and Practice of Marketing

Jobber D.

ISBN: 007710708X
Vydavateľstvo: McGraw-Hill
Rok vydania: 2004
Dostupnosť: Na objednávku

Pôvodná cena: 0,00 €
Cena: Na vyžiadanie

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This is a text for undergraduate or MBA-level marketing students. The fourth edition contains a new chapter on branding and corporate identity management, reflecting the way in which global companies increasingly sell ideas and concepts to create a brand. The chapter on market research has been developed and revised, presenting new practices and techniques, and the book also has new cases on e-marketing, as well as "marketing in action" vignettes.