Vydavateľstvo: Prentice Hall
Rok vydania: 2003
Nárok na dopravu zdarma
For upper-level undergraduate/graduate courses in Managerial Economics in departments of Economics and Finance.
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press - including numerous international examples - are incorporated into the chapters to reinforce the connection between economic and real business situations.