Palmer A. - Introduction to Marketing: Theory and Practice

Introduction to Marketing: Theory and Practice

Palmer A.

ISBN: 0199266271
Vydavateľstvo: Oxford UP
Rok vydania: 2004
Dostupnosť: Na objednávku

Pôvodná cena: 0,00 €
Cena: Na vyžiadanie

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This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects.Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art ...