The Media Student's Book 3.Edition

'Younger students will benefit from the non patronising tone, undergraduates will build on their knowledge, and academics will find some way of putting some of these excellent ideas into practice.Good books are well written and researched and this is both, but also it has the added bonus of being very user friendly.' - ScreenSeen UL

The Media Student's Book is a comprehensive introduction for students of media studies. Thoroughly revised and updated in response to feedback from lecturers using the second edition, the third edition focuses on the higher education syllabus more than ever before. It covers all the key topics encountered at undergraduate level and provides a detailed and clear guide to concepts and debates. The third edition can be used by lecturers as a flexible teaching resource and by students to aid independent study. Features include: *'Think points' and discussion points to get students really engaging with the topics
*lists of useful web sites, resource centres and suggestions for further reading to encourage additional study
*follow-up activities and essay questions which can be used to set tutorial work
*marginal terms, definitions and cross references to provide clear explanations of key concepts and complex theories
*case studies throughout taken from advertising, films, radio, television, newspapers, magazines, photography and the Internet to ensure students are exposed to a rich range of media forms
*a glossary of key terms for quick reference and revision