Pharmacoeconomics

This introductory textbook of pharmacoeconomics is ideal for all those working in, aspiring to work in or interested in the pharmaceutical industry. It assumes no prior knowledge of this subject but is written at a level appropriate, for example, for those studying for a postgraduate degree or diploma in pharmaceutical medicine and who already have a first degree in science or medicine.

 "This book provides a solid yet concise introduction to the field of health economics with an emphasis on its application to medicines. The aim of the book is to introduce the non-specialist reader to the theory as well as to the practice of health economics...recommended to anyone wishing to acquire a better, yet critical, understanding of this rapidly emerging field."  
-- Health Economist, University of York , The Pharmaceutical Journal, April 2004  
 
"...'as far as Pharmacoeconomics books go' this one is the nearest thing you'll get to 'un-put-down-able'."  
-- Medical Advisor & Pharmaceutical Physician , Pharmaceutical Physician, May 2004