Marketing Masters

This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. This book represents the profession's future through the lessons from the past.

Benefits:
• Catch up on the history of marketing..and implement the discoveries of "the masters" in your marketing program.
• Original articles by renowned marketers that first appeared in the pages of the Journal of Marketing are now gathered together in this fascinating reader.
• A terrific review of important developments in marketing, it offers classic articles by noted marketing minds like Leo Burnett, Alfred Politz, Peter Drucker, Theodore Levitt, Philip Kotler, william Marsteller and Ernest Dichter.