Cui G. - Marketing to Ethnic Consumers: An Annotated Bibliography

Marketing to Ethnic Consumers: An Annotated Bibliography

Cui G.

ISBN: 0877572852
Vydavateľstvo: AMA
Rok vydania: 2000
Dostupnosť: Na objednávku

Pôvodná cena: 0,00 €
Cena: Na vyžiadanie

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In recent years, there has been increasing interest in ethnic marketing among marketing professionals in the United States. This bibliography aims at a comprehensive overview of published scholarly works that focus on marketing to ethnic subcultures. The entries come from more than 300 marketing-related journals, conference proceedings, and books; they are listed alphabetically and date from 1932 to 1999.


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