Principles and Practice of Marketing
David Jobber, Fiona Ellis-Chadwick
ISBN: 9780077174149
Vydavateľstvo: McGraw-Hill
Rok vydania: 2016
Vydanie: 8th Edition
Väzba: Paperback
Kategória: Textbook
Počet strán: 960
Pôvodná cena: 81,02 €
Výstavná cena:
68,87 €(t.j. po zľave 15%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 70.15 EUR
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The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.