Qualitative Research Methods for the Social Sciences
Berg B. L.
ISBN: 9780205503742
Vydavateľstvo: Pearson
Rok vydania: 2006
Vydanie: 6th Edition
Väzba: Paperback
Počet strán: 400
Dostupnosť: Na sklade
Pôvodná cena: 66,20 €
Výstavná cena:
56,27 €(t.j. po zľave 15%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 41.99 GBP
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Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
This text uses hands-on activities and real-life examples to provide the most comprehensive and straightforward coverage of doing qualitative research on the market. The author's central purpose is to show inexperienced researchers how to design, collect, and analyze data and then present their results to the scientific community, while stressing the importance of ethics in research and taking the time to properly design and think through any research endeavor.