Entrepreneurship and Small Business: Start-up. Growth and Maturity
Paul Burns
ISBN: 9780230247802
Vydavateľstvo: Palgrave Higher Education
Rok vydania: 2010
Vydanie: 3rd Edition
Väzba: Paperback
Počet strán: 544
Pôvodná cena: 70,78 €
Výstavná cena:
63,70 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 46.99 GBP
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Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. The book outlines good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making, as well as chapters on family businesses, corporate, international and social entrepreneurship. Case insights, long case studies and discussion scenarios are used to practically demonstrate how concepts are implemented in successful small and growing companies. Burns' text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management courses.