Corporate Entrepreneurship
Building an Entrepreneurial Organisation
Burns P.
ISBN: 9780230542631
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2008
Vydanie: 2nd Edition
Väzba: Paperback
Počet strán: 416
Dostupnosť: Na sklade
Pôvodná cena: 63,25 €
Výstavná cena:
47,44 €(t.j. po zľave 25%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 41.99 GBP
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This book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner.