Semiotics: The Basics
Daniel Chandler
ISBN: 9780415363754
Vydavateľstvo: Taylor & Francis
Rok vydania: 2007
Vydanie: 2nd Edition
Väzba: Paperback
Počet strán: 328
Pôvodná cena: 24,65 €
Výstavná cena:
22,19 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 15.99 GBP
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This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.