Convert!: Designing Web Sites to Increase Traffic and Conversion
Ben Hunt
ISBN: 9780470616338
Vydavateľstvo: Wiley
Rok vydania: 2011
Väzba: Paperback
Počet strán: 312
Dostupnosť: Na sklade
Pôvodná cena: 31,52 €
Výstavná cena:
23,64 €(t.j. po zľave 25%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 19.99 GBP
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This advice can transform your web site?s success When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You?ll find the fixes easy to implement, and they?re all right here. Understand the essentials your market, your proposition, and your delivery Create a site that is seen by the right people, provides a compelling experience, and generates the desired action Learn how to use testing to improve your site?s conversion rate Discover the holistic nature of web site optimization and why multiplicity matters Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action Combine creativity with analysis for the best possible results