Consumer Psychology of Tourism, Hospitality and Leisure, Volume 2
Josef A Mazanec, Geoffrey I Crouch, Arch G Woodside
ISBN: 9780851995359
Vydavateľstvo: CABI International
Rok vydania: 2001
Väzba: Hardback
Počet strán: 368
Pôvodná cena: 111,29 €
Výstavná cena:
100,16 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 80 GBP
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This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.