Benchmarking in Tourism and Hospitality Industries: The Selection of Benchmarking Partners
Karl W Wöber
ISBN: 9780851995533
Vydavateľstvo: CABI International
Rok vydania: 2002
Väzba: Hardback
Počet strán: 288
Pôvodná cena: 129,09 €
Výstavná cena:
116,18 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 95 GBP
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This comprehensive and unique work offers a methodological framework for answering key benchmarking questions, with world-wide coverage and usage. Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.