Destination Benchmarking: Concepts, Practices and Operations
Kozak
ISBN: 9780851997452
Vydavateľstvo: CABI International
Rok vydania: 2003
Väzba: Hardback
Počet strán: 240
Pôvodná cena: 104,34 €
Výstavná cena:
93,91 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 75 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.