Advertising for Account Holders (RLE Marketing)
LINACRE
ISBN: 9781138966154
Vydavateľstvo: Taylor & Francis
Rok vydania: 2016
Vydanie: 1
Väzba: Paperback
Počet strán: 202
Pôvodná cena: 47,02 €
Výstavná cena:
42,32 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 34.99 GBP
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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.