Supermarket Wars
Global Strategies for Food Retailers
A. Seth
ISBN: 9781403919106
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2005
Väzba: Hardback
Počet strán: 187
Pôvodná cena: 70,94 €
Výstavná cena:
63,85 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 59.99 EUR
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Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.