Capabilities for Strategic Advantage
Leading Through Technological Innovation
D. Birchall
ISBN: 9781403945020
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2005
Väzba: Hardback
Počet strán: 256
Pôvodná cena: 70,94 €
Výstavná cena:
63,85 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 59.99 EUR
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In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.