Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
Mark Paich,Corey Peck,Jason Valant
ISBN: 9781420087703
Vydavateľstvo: Taylor & Francis
Rok vydania: 2009
Vydanie: 2nd Edition
Väzba: Hardback
Počet strán: 312
Dostupnosť: Na sklade
Pôvodná cena: 157,43 €
Výstavná cena:
118,07 €(t.j. po zľave 25%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 107 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements. Features in the text include: