Create the Perfect Brand

Do you see branding as the key to the success of your business but aren't sure where to start? nThis book, written by enthusiastic experts, will help you to maximize your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world.nnAll aspects of branding are covered including:n- what is a brand and why it is heart, soul and core of a businessn- brands in a recession, including the success storiesn- methods to value a brandn- brand focusn- brand creation and structuren- brand audience and brand visionn- importance of creativityn- brand implementationn- personal brandingn- brand protection- trademark, intellectual propertyn- brand deliverynnThroughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analyzed!nnCreate the Perfect Brand includes:nnPart one - Brand importancenChapter 1: What is a brand?nChapter 2: Why do I need a brand?nChapter 3: Brands in a recessionnChapter 4: Brand valuenChapter 5: Brand focusnnPart two - Brand creationnChapter 6: Brand culturenChapter 7: Brand strategyn.nPart three - Brand implementationnChapter 8: The importance of designnChapter 9: Brand identitynChapter 10: Brand experience: touchpointsnnPart four - Brand supportnChapter 11: Brand championnChapter 12: Brand ambassadornChapter 13: Brand standardsnChapter 14: Brand protectionnChapter 15: Brand deliverynnLearn effortlessly with a new easy-to-read page design and interactive features: nnNot got much time?nOne, five and ten-minute introductions to key principles to get you started.nnAuthor insightsnLots of instant help with common problems and quick tips for success, based on the author's many years of experience.nnTest yourselfnTests in the book and online to keep track of your progress.nnExtend your knowledgenExtra online articles to give you a richer understanding of the subject.nnFive things to remembernQuick refreshers to help you remember the key facts.nnTry thisnInnovative exercises illustrate what you've learnt and how to use it.