Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016

Tracing the evolution of political advertising from 1952 through the 2016 elections, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars. This book includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.