Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences
Vinnie Jauhari
ISBN: 9781771883788
Vydavateľstvo: Taylor & Francis
Rok vydania: 2017
Vydanie: 1
Väzba: Hardback
Počet strán: 378
Pôvodná cena: 124,69 €
Výstavná cena:
112,22 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 95 GBP
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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.