New Perspectives in Luxury Branding
Emerald Group Publishing Limited
ISBN: 9781785608636
Vydavateľstvo: Emerald Group Publishing
Rok vydania: 2015
Väzba: Paperback
Počet strán: 224
Pôvodná cena: 41,25 €
Výstavná cena:
35,06 €(t.j. po zľave 15%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 30 GBP
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New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands