Managing Tourism and Hospitality Services: Theory and International Applications
Bruce Prideaux, Gianna Moscardo, Eric Laws
ISBN: 9781845930127
Vydavateľstvo: CABI International
Rok vydania: 2006
Väzba: Hardback
Počet strán: 384
Pôvodná cena: 118,25 €
Výstavná cena:
106,43 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 85 GBP
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The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.