Cultural Tourism Research Methods
Richards G.
ISBN: 9781845935184
Vydavateľstvo: CABI International
Rok vydania: 2010
Väzba: Hardback
Počet strán: 248
Pôvodná cena: 104,34 €
Výstavná cena:
93,91 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 75 GBP
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The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.