Moutinho L. - Strategic Management in Tourism
-10%

Strategic Management in Tourism

Moutinho L.

ISBN: 9781845935887
Vydavateľstvo: CABI International
Rok vydania: 2011
Vydanie: 2nd Edition
Väzba: Paperback
Počet strán: 328
Dostupnosť: Na objednávku

Pôvodná cena: 55,58 €
Výstavná cena: 50,02 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 39.95 GBP

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Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.