Healthcare: Market Dynamics, Policies and Strategies in Europe
Mario Glowik,Slawomir Smyczek
ISBN: 9783110414684
Vydavateľstvo: De Gruyter
Rok vydania: 2015
Väzba: Hardback
Počet strán: 262
Pôvodná cena: 115,44 €
Výstavná cena:
98,12 €(t.j. po zľave 15%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 99.95 EUR
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Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.