Electronic Commerce A Managerial Perspective
Vydavateľstvo: Prentice Hall
Rok vydania: 2004
Nárok na dopravu zdarma
For courses in Electronic Commerce and Business Issues at both undergraduate and postgraduate level.
The purpose of this text is to describe the essentials of electronic commerce and how it is being conducted and managed, as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.