Marketing Management

For undergraduate and graduate courses in marketing management.nnThe gold standard for today's marketing managementnnStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.nnThe world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.nThe Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.nnPlease note that the product you are purchasing does not include MyMarketingLab.nnMyMarketingLabnnJoin over 11 million students benefiting from Pearson MyLabs.nnThis title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.nnThese are the steps you need to take:nn1. Make sure that your lecturer is already using the systemnnAsk your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.nn2. Check whether an access card has been included with the book at a reduced costnnIf it has, it will be on the inside back cover of the book.nn3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092737)nn4. If your lecturer is using the MyLab and you would like to purchase the product...nnGo to www.MyMarketingLab.com to buy access to this interactive study programme.nnFor educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator