Strategic Management: Concepts
Frank Rothaermel
ISBN: 9780077324452
Vydavateľstvo: McGraw-Hill
Rok vydania: 2012
Väzba: Paperback
Počet strán: 464
Dostupnosť: Na sklade
Pôvodná cena: 167,06 €
Výstavná cena:
133,65 €(t.j. po zľave 20%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 121.99 GBP
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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision