Service is Front Stage
Positioning Services for Value Advantage
J. Teboul
ISBN: 9780230006607
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2006
Väzba: Hardback
Počet strán: 161
Pôvodná cena: 67,39 €
Výstavná cena:
60,65 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 56.99 EUR
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.