Football Brands
Bridgewater S.
ISBN: 9780230232532
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2010
Väzba: Hardback
Počet strán: 256
Pôvodná cena: 59,11 €
Výstavná cena:
53,20 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 49.99 EUR
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The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.