Advertising to Children
New Directions, New Media
Blades
ISBN: 9780230252028
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2014
Väzba: Hardback
Počet strán: 272
Pôvodná cena: 106,41 €
Výstavná cena:
95,77 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 89.99 EUR
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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.