Tribal Marketing, Tribal Branding
An expert guide to the brand co-creation process
Richardson B.
ISBN: 9780230368828
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2013
Väzba: Hardback
Počet strán: 184
Pôvodná cena: 47,29 €
Výstavná cena:
42,56 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 39.99 EUR
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.