The DNA of Customer Experience
How Emotions Drive Value
C. Shaw
ISBN: 9780230500006
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2007
Väzba: Hardback
Počet strán: 166
Pôvodná cena: 67,39 €
Výstavná cena:
60,65 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 56.99 EUR
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As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.