Marketing Revealed
Challenging the Myths
W. Burgers
ISBN: 9780230537149
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2007
Väzba: Hardback
Počet strán: 192
Pôvodná cena: 67,39 €
Výstavná cena:
60,65 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 56.99 EUR
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This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.