e-Economy: Rhetoric or Business Reality?
Leslie Budd,Lisa Harris
ISBN: 9780415339551
Vydavateľstvo: Taylor & Francis
Rok vydania: 2004
Väzba: Paperback
Počet strán: 248
Dostupnosť: Na sklade
Pôvodná cena: 64,76 €
Výstavná cena:
45,33 €(t.j. po zľave 30%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 42.99 GBP
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As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy. Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.