Routledge Library Editions: Marketing, 27 Volume Set

This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and pharmaceuticals, whilst other volumes are devoted to specific sub-fields of marketing such as advertising. A solid collection covering 70 years of marketing literature, showing how the discipline has evolved.