Destination Recommendation Systems: Behavioural Foundations and Applications
Daniel R Fesenmaier
ISBN: 9780851990231
Vydavateľstvo: CABI International
Rok vydania: 2006
Väzba: Hardback
Počet strán: 320
Pôvodná cena: 118,25 €
Výstavná cena:
106,43 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 85 GBP
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An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.