Agro-food Marketing
Daniel I Padberg, Christopher Ritson, Luis Miguel Albisu
ISBN: 9780851991443
Vydavateľstvo: CABI International
Rok vydania: 1997
Väzba: Paperback
Počet strán: 512
Pôvodná cena: 69,49 €
Výstavná cena:
62,54 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 49.95 GBP
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The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.