To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
Pink D.H.
ISBN: 9780857867179
Vydavateľstvo: Canongate Books
Rok vydania: 2013
Väzba: Hardback
Počet strán: 272
Dostupnosť: Na sklade
Pôvodná cena: 24,18 €
Výstavná cena:
19,34 €(t.j. po zľave 20%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 14.99 GBP
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In this new book from the bestselling author of Drive, Daniel Pink explores the ways in which we can all improve our sales acumen in every area of our lives and identifies the three personal qualities and three essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Pink shows that sales isn't what it used to be, that the low road of deceit and trickery is no longer a viable option, and that success in any kind of persuasion or influence now depends on being more human.