Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Being more successful in business and in life often requires the same thing. If you want to do both, read this book! Deepak Chopra, Author of The Seven Spiritual Laws Of Success PRAISE FOR Likeonomics "Rohit Bhargava?s wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right. Companies and organizations need to heed this lesson and use Likeonomics to steer their thinking on ways to become more open, accessible, and trustworthy in the marketplace and find success doing it." Daniel H. Pink, author of Drive and A Whole New Mind "In Likeonomics, Rohit reinforces the popular notion that culture eats strategy and makes the case that likeability is an indispensable part of success. Rohit encourages us to create person–to–person connections that are authentic, relevant, and accessible. Gone are the days when alpha dogs rule. . . . In the era of Likeonomics, personal connection is king." Jonathan Becher, Chief Marketing Officer, SAP "Rohit Bhargava gets to the heart of what underlies and sustains relationships likeability. If you want to be successful in business, don?t leave trust to chance keep Likeonomics and its online workbook close at your side and you?ll be on the path to success." Charlene Li, author of Groundswell and Open Leadership; founder, Altimeter Group "This is a bold, fresh, and most important likeable book. Rohit reveals why networking must die, and the gap that should keep you up at night is your ?likeability gap.?" Christopher Graves, Global CEO, Ogilvy Public Relations "Likeonomics is the How to Win Friends and Influence People for a new generation. Rohit shows us how to be more likeable and believable and, as a result, more popular and relevant, which are the keys to success in any endeavor. Highly recommended." Michael Port, New York Times bestselling author of The Think Big Manifesto "If you want to be successful, you need to read Likeonomics! Rich in relevant, entertaining stories, and takeaways you can easily and immediately use, Rohit proves why being more likeable is the driving force behind building sustained relationships and exponential success." Peter Guber, CEO, Mandalay Entertainment; author of the #1 New York Times bestseller Tell to Win