The Science of Serendipity: How to Unlock the Promise of Innovation
Matt Kingdon
ISBN: 9781118478103
Vydavateľstvo: Wiley
Rok vydania: 2012
Väzba: Paperback
Počet strán: 254
Dostupnosť: Na sklade
Pôvodná cena: 24,18 €
Výstavná cena:
18,14 €(t.j. po zľave 25%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 14.99 GBP
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What if we tried something new? To innovate at scale, and do it over and over, is the great business challenge. To see through the fog, connect the dots, battle the machine and drive an idea to launch is the Holy Grail for the corporate innovator. Much of the innovation in big business appears to be a happy accident born out of luck rather than planning. But luck is the label of the onlooker. Corporate innovators know how to make their own luck they force connections, try things out and never give up. This is The Science of Serendipity and to benefit from it takes determination, provocation, experimentation and political savvy.