Brand Media Strategy
Integrated Communications Planning in the Digital Era
Young
ISBN: 9781137279569
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2011
Väzba: Hardback
Počet strán: 256
Pôvodná cena: 31,92 €
Výstavná cena:
28,73 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 26.99 EUR
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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.