Marketing Big Oil
Brand Lessons from the World’s Largest Companies
Robinson
ISBN: 9781137389169
Vydavateľstvo: Palgrave Pivot
Rok vydania: 2014
Väzba: Hardback
Počet strán: 164
Pôvodná cena: 76,85 €
Výstavná cena:
69,17 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 64.99 EUR
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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.