Intellectual Property Rights Management
Rookies, Dealers and Strategists
Lars Alkaersig,Karin Beukel,Toke Reichstein
ISBN: 9781137469526
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2015
Väzba: Hardback
Počet strán: 195
Pôvodná cena: 109,71 €
Výstavná cena:
98,74 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 94.99 EUR
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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.