Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth
E. Giacosa
ISBN: 9781137498649
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2014
Väzba: Hardback
Počet strán: 206
Pôvodná cena: 76,85 €
Výstavná cena:
65,32 €(t.j. po zľave 15%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 64.99 EUR
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
A large number of family businesses operate in the luxury fashion sector, which shows their importance as a source of growth, development and social and economic stability. Innovation in Luxury Fashion Family Business analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to large and medium-sized family businesses operating in the industry. The book offers a business model for companies in order to manage such strategies of innovation efficiently and effectively, as well as for the purpose of educating customers to appreciate more innovative products.