International Cases in Tourism Management
HORNER
ISBN: 9781138144491
Vydavateľstvo: Taylor & Francis
Rok vydania: 2016
Vydanie: 1
Väzba: Hardback
Počet strán: 410
Pôvodná cena: 137,81 €
Výstavná cena:
124,03 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 105 GBP
Nárok na
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Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.