Media Communication
An Introduction to Theory and Process
Watson J.
ISBN: 9781403901491
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2003
Vydanie: 2nd Edition
Väzba: Paperback
Počet strán: 384
Dostupnosť: Na sklade
Pôvodná cena: 33,13 €
Výstavná cena:
23,19 €(t.j. po zľave 30%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 21.99 GBP
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Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
This textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. The second edition has been thoroughly updated to includes substantial new material on the internet and a more sustained engagement with debates about globalization.